Apple is a techno gig, so the bear is unusual. It works with Augmented Reality (AR) via iPad or iPhone.

In fact, this is an ordinary teddy bear with a pair of lining-aprons and wooden medical instruments. AR-interaction occurs through the proprietary application Parker, where the bear can be treated, watch its bones, measure temperature and so on.

Such is the real Tamagotchi. When the bear rejoices - flowers blossom around and birds sing.

Why is it in the Apple store? Obviously, the company is promoting its AR technologies.

Bear Parker - the first news in a huge number of such toys in the future.

But I can not imagine why buying such a gift to my son. That he spent more time in his father's iPad? Or is it time to buy him your own? Nonsense.

Perhaps, everything will change with the advent of a new toy or AR-device. Or when the son becomes older. But for the time being, augmented reality for young children (and this is the Central Asia of such a bear) - definitely by.