Most iPhone owners do not change the brand for almost a decade. This is evidenced by the results of a survey conducted among the readers of the portal 9To5Mac. According to the results of the plebiscite, it turned out that more than 20% of respondents use brand smartphones, starting with the original model, while iPhone 7 became the first only in 0.4%.

The second most popular smartphone "entry" was iPhone 3G. It was he who generated love for the brand in 18% of the respondents. It is followed by iPhone 4 and iPhone 3Gs with 16 and 15% respectively.

At the same time, according to the respondents, many of them purchased their smartphones in the first days of sales, without waiting for the price reduction.

Contrary to popular belief, the reason why iPhone users prefer their competitor's smartphones is quite trivial and lies in the convenience and thoughtfulness of the operating system. Neither iMessage, nor even iCloud does not keep them as much as an attachment to iOS. Only a small percentage of defectors, who once decided to trade Android for the brainchild of Apple, returned.