photo InternetUA
South Korean cellular operator SK Telecom conducted a study that showed that the main buyers of budget smartphones in the form of "clamshells" of companies Samsung Electronics and LG Electronics are the elderly.
More than 70% of customers over the age of 60 preferred at the beginning of this year smartphones Samsung Galaxy Folder LTE and LG Wine Smart Jazz, which are offered at a price of $ 50 and $ 27, respectively, on a contract basis. The main attractive quality of such devices for the elderly is the comfortable large keyboard. At a certain age, it is not so easy to learn touchscreens.
At the same time SK Telecom adds that if we take separately in April 2017, 40% of customers over the age of 65 opted for premium smartphones, including Samsung Galaxy S8.