At the end of last year, the League of Fist Fights Mahatch started in Kiev - a Ukrainian platform for fighting with bare fists. Now, Mahatch is hundreds of thousands of fans, hundreds of fighters and ambitions to become the main promoter of the country - and then the world. In support of their positioning, the League's creatives launched a hype SMM promo campaign on the verge of humor, satire and foul.

This is a series of situational videos, which are united by one idea " Their main task is to popularize the fight among a wide target audience, draw attention to the League and create a community of driving sports leisure.

The situations were based on public videos from the network, which visualize the idea of \u200b\u200bMahatch as vividly as possible.. " Each of them at one time got into a situation, the outcome of which was decided by fists, and videos of such fights got on the Internet.. The authors of the videos overlaid such videos with voice acting from battles and drew a proprietary fight card..

They decided to use resonant videos " There will be 9 videos in total.

The Mahatch team reveals the idea of \u200b\u200bsuch a creative: do not be afraid of fist fights, this is a very popular sport in America, and in Ukraine the fighting culture is actively developing. In this sport, as in any other, everything is subject to the rules, real pros follow the course of the fight. Chief judge of the project Vyacheslav Senchenko is 4? multiple world boxing champion (WBA) 2009? 2012.

The fighters also have high demands, they go through a harsh casting. Mahatch for the viewer is drive and adrenaline.

Already on June 19, fans of fist fights will have a bright event - a bright event - a fight between the current WBO intercontinental champion, silver Olympic medalist and medalist of the World and Ukrainian championship boxer Denis Berinchik and the most recognizable fistfight fighter, friend and sparing partner of Conor McGrkgaard Artem Lobov.