The list has been hanging on the refrigerator for several days: diapers, bottles, crib. Nearby is another: backpack, sports uniform, notebooks, colored pencils. This is what a typical August evening looks like in many Ukrainian families..

Despite everything the country is going through, no one wants to put life on hold.. Ukrainians continue to create families, give birth to children, make plans and think about the future. It’s good that state support also changes along with the needs of families.

Just a few years ago, many perceived government assistance as a lump sum payment after the birth of a child.. And now it is a comprehensive system of programs that accompanies the family at different stages of life - from pregnancy to the moment when the child first crosses the threshold of school.

Let's imagine an ordinary Ukrainian family. Today they are expecting the birth of a baby. In a few months there will be a crib in the house, a little later the first steps will be heard, and this year the eldest child may wear a school backpack for the first time. Each of these moments brings new joys, new worries and new expenses.. And for almost each of these life stages today there is a separate government support program.

The first discovery for future parents is that support can begin even before the baby is born.. For certain categories of women, benefits are provided in connection with pregnancy and childbirth. It is credited to the main account " Cards"

At this moment, future parents are not thinking about banking services at all.. They choose baby clothes, argue which stroller will be more comfortable, and smile when the baby moves for the first time.. And that's okay. This is exactly what “Diya” is intended for.. Card" After all, a good digital service does not distract from life, but helps solve practical issues when needed.

Several months pass. A baby crib appears in the house, a bottle sterilizer appears in the kitchen, and hundreds of photographs of a newborn appear on the phone, which parents view over and over again.. But as the baby grows, new expenses also come into the family’s life.. At this stage, the “Baby Package” program will come to the aid of the family, equipped with the most necessary things that the baby may need, and during the first year of the child’s life the state has also provided a monthly allowance.

But there is a nuance that you should know about in advance. Unlike benefits in connection with pregnancy and childbirth, these funds have a specific purpose. They go to a special account " Card"

For new parents, this means another important thing: different programs may have different conditions for using funds, but they can all be collected in one digital space. There is no need to open new cards every time or look for different services - just open Sense SuperApp, where it is convenient to manage government payments and everyday finances.

Another year has passed. Baby takes his first steps. Work meetings are appearing on the family calendar again, and mom is increasingly thinking about returning to work.. For many Ukrainian families, this moment becomes a new stage of life. We need to find a balance between work, raising children and family matters.. That is why the eNursery program operates for working parents of children aged one to three years.. It provides for a monthly state benefit, which is also credited to a special account “Child Care” and has a specific purpose.

And it is at this moment that the value of digital banking, which changes along with the needs of the family, is especially felt. Along with " With a card" What just yesterday was an application for receiving government support is today becoming a familiar assistant in the daily life of a family.

And while the baby is growing, the older child is already arguing with his parents about which backpack to choose for school.. First grade is always a special day. First call, meeting the teacher, new friends. And also a long shopping list that ends up on the refrigerator again.

That is why for families whose children sit at a school desk for the first time, the “School Set” program is provided.. One-time government assistance allows you to purchase clothes, shoes, stationery and other necessary things by the beginning of the school year.

If we consider all these programs together, it becomes clear: they are not created for individual life situations, but are designed to accompany the family precisely when support is needed most. This is exactly why “Diya” exists. Card" In Sense Bank it can be opened online in the Sense SuperApp. Depending on the conditions of a specific government program, payments are automatically credited to the appropriate account, and they all remain in one digital space.

Family needs are changing faster than we notice.. Yesterday the main purchase was a baby stroller. Today - backpack for first grade. Tomorrow there will be new plans, new dreams and new decisions.

Sense Bank is convinced: a modern bank is not only a place where they open accounts or issue cards.

This is a digital assistant that accompanies a person in various life situations and changes with him. Today the family opens a Diya card to receive government support. Tomorrow enjoys personalized offers and cashback. Subsequently, opens the child’s first bank card or manages general family expenses.

It’s good to have services nearby that change with life.. After all, when important things become simpler, parents have more time for the most important things..

And today it really makes sense.