One of the largest developers of the Middle Urals - the company "Atomstroikompleks" - did rebranding. The director of the company Valery Ananyev announced this at an annual press conference on Wednesday, August 8.

According to Ananiev, the idea of ??rebranding the company's management was proposed by graduates of UGAAC and UrFU, who come to work at Atomstroykompleks.

"They said that we have a somewhat cumbersome logo, and in life no one says" Atomstroykompleks ", but they say" Atom ". We decided, why not?

With a recognizability of 98% (according to the research "Marketing Consultant" from 2017 -. red. ) we can afford it, "- said Valery Ananyev.

The logo itself has changed: from the green rectangle with the rounded protruding roof and the full name of the company, the designers cut off most of it, leaving only a fragment with one visor and the first four letters. The new slogan of the company was the phrase: "Freedom in choosing".

Atomstroykompleks before rebranding.

and after.