photo HiTech.Expert
The new smartphone iQOO 16, which recently appeared on the market, shows mixed results in first sales. According to authoritative researchers who monitor the dynamics of the mobile devices market, their displays are significantly inferior to the previous models.
First sales bags.
Following the data from the following blogger @RD? , who specializes in smartphone market analysis, first sales of iQOO 16 were equal to 50% of iQOO 15 sales for the same period. At the same time, as with iQOO 13, sales of the new flagship become 100%, which can be achieved with a stable result, rather than a failure.
The evaluation period includes the day of sales launch (from 20:30) and three subsequent days. These figures give information about the initial commitment of students to the new product.
Technical characteristics and price iQOO 16.
Guess what, iQOO 16 views 29 Veresnya. The smartphone is equipped with a powerful Snapdragon 8 Gen 6 processor, a 2K display of Samsung E6 and a mirror display.
The price for the new flagship starts at 5999 yuan for the version with 12 GB of RAM and 256 GB of storage. However, just before the start of sales, there were special offers with government and local subsidies, which made it possible to get a smartphone for 500 yuan cheaper.
12 GB + 256 GB: initial price 5999 yuan, reduced price 5499 yuan.
12 GB + 512 GB: initial price 6799 yuan, reduced price 6299 yuan.
16 GB + 512 GB: initial price 7499 yuan, reduced price 6999 yuan.
16 GB + 1 TB: initial price 8499 yuan, reduced price 7999 yuan.
These special proposals, most likely, were aimed directly at stimulating initial sales, which, as the data shows, was insufficient to reach the level of the previous successful models.
Possible reasons.
Regardless of the same technical characteristics and adding the starting price and reductions, iQOO 16 could not repeat the success of its predecessors. Reasons why this may occur:.
Competition in the market: The smartphone market is extremely saturated, and new competitive models are expected to emerge from various manufacturers.
Pricing policy: Although the starting price with subsidies was attractive, the base price of the phone remains high, which could exclude some potential buyers.
Marketing and positioning: It is possible that the marketing strategy or positioning of the iQOO brand in the market will require a rethink.
The rise of the survivors: The survivors are becoming more and more powerful, and for the success of a product it is not enough to have stronger characteristics.
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What is also important is the design, the ecosystem, the software and the secret knowledge.
It’s too early to start working on the remaining upgrades for the upcoming iQOO 16. The company will need to analyze the situation and possibly make adjustments to its strategy to ensure the success of its structure for the long term..
Dzherelo: https://www. ithome. com/1/009/774. htmiQOO 16: first sales turned out to be weaker, read on the HiTech website. Expert.