The American brand Nike presented a new model of Nike SB Zoom Tennis Classic x Rassvet sneakers, created in collaboration with the skate brand of Russian designer Gosha Rubchinsky.
Nike has announced the release of a new model of Nike SB Zoom Tennis Classic x Rassvet sneakers. The new product was created in collaboration with the skateboard brand Rassvet, one of the founders of which is Russian designer Gosha Rubchinsky.
The model is made in Blue Void and Sail colors. The sneakers feature a black-to-blue gradient leather upper, Nike and Rassvet branding, and a faux-wear outsole.. The set includes a metal keychain and four pairs of laces in different colors.
The start of sales of the new product is planned for the summer of 2026. The sneakers will be available through official Nike channels and select retailers..
The Rassvet brand was founded in 2016 by Gosha Rubchinsky and skateboarder Tolya Titaev. The company is based in Paris and is known for its use of post-Soviet aesthetics, Cyrillic and Eastern European youth culture influences..
At the same time, the cooperation caused a wave of discussions on social networks. The fact is that Rubchinsky has repeatedly found himself at the center of scandals. In 2014, the designer publicly supported the illegal annexation of Crimea by Russia. In addition, his name has appeared in a number of high-profile stories, including allegations of inappropriate communication with minors, which he denied.
In 2023, Rubchinsky joined rapper Kanye West’s Yeezy brand as chief designer, but their collaboration ended in 2025.
It is noteworthy that after the start of Russia’s full-scale invasion of Ukraine, Nike completely ceased operations in the Russian market, closed stores and limited access to its online services for users from the Russian Federation. The brand also broke off cooperation with a number of Russian sports clubs..
Despite this, the new collaboration with the brand, co-founded by Rubchinsky, has already caused a mixed reaction among netizens who drew attention to the designer’s controversial background.
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