British footballer David Beckham used the song "Sho-z-oak" by the Ukrainian group "DakhaBrakha" in the promo version of his brand for men "House 99".
It is curious that earlier this track already sounded in the third season of the popular American TV series "Fargo".
The Beckham brand will specialize in skin care products and hair for men.
In total, the assortment of the brand will be 21 products - from butter for the beard to a special cream for healing tattoos.
By the way, the name "House 99" is a reference to the year of David's wedding with Victoria.
We will notice, sales will start from February, 1st in shops "Harvey Nichols", and since March, 1st and in all other shops of the Great Britain. In total, House 99 is planned to be sold in 19 countries, but in which countries it is not yet called.