Vogue reports that the Vetements decided to cancel the show at the Fashion Week in Paris - and in principle to abandon the shows as from an outdated form of presentation of collections. Instead of the Parisian show, the brand will arrange a small event for buyers and release a lukbuk, which will be stylized personally by the art director of the brand. "The show simply became too much.

In my opinion, this is already abnormal, - said the executive director of the brand Guram Gvasalia. - Now it creates the feeling that there is one big endless fashion week that lasts 365 days a year. It has become a routine and no longer causes any excitement ". Earlier it became known that Demna Gvasalia plans to move from Paris to Zurich, where now the office of the managing company Vetements and production. Publication from UNIVERS d'homme et femme (@_univers_) Jan 25 2017 at 12:01 PST.

Original article: Vetements refuses to show on Fashion Week.