Twitter rebranding. The mask says goodbye to the bird?

25 July 2023, 10:58 | Technologies
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Elon Musk continues the Twitter revolution. He already got to the company logo. After buying the social network, the billionaire promised to “say goodbye to the Twitter brand and remove all the birds”. As a result, he has already replaced the logo of the social network with a white letter X on a black background.. Twitter also has a new domain name - x. com.

New logo Early Sunday morning, Musk wrote: “If a good enough X logo is offered tonight, tomorrow we will make it available worldwide.”.

Musk posted an image of a blinking X, and later in a Twitter Spaces audio chat, when asked if the Twitter logo would change, he answered “Yes”, adding that “this should have been done a long time ago”.

After Musk bought Twitter last October, the company changed its name to X Corp..

There are no comments from Twitter yet..

Actions to harm?

Twitter says the company's blue bird logo is its most recognizable asset: "

In April, the bird was briefly replaced with the dog Shiba Inu, the symbol of the Dogecoin cryptocurrency, which caused a sharp increase in the value of this cryptocurrency, although not for long..

At the beginning of the summer, Musk announced that Twitter would limit the number of tweets per day that users of different accounts (paid and free) can read.. This caused a flurry of criticism from both users and marketers, and allowed Twitter's direct competitor - the Threads service launched by Mark Zuckerberg's company Meta - to gain 100 million new subscribers in five days..

And last Tuesday, a lawsuit was filed against Twitter alleging that the company should pay former employees at least half a billion dollars in severance pay.. After Musk acquired the company, she laid off more than half of the employees in order to reduce costs..

Musk's scandals After buying Twitter, Musk carried out some rather scandalous reforms on the social network. Among other things, he restored the accounts of many people who were previously blocked for spreading disinformation and hatred (for example, former US President Donald Trump).



Musk also dramatically changed the verification system, known as the " If earlier this sign appeared to people and organizations as proof of the authenticity of an account, now it can be purchased for a monthly fee of $ 8 per month.. Critics say it could help spread misinformation.

Weeks after Musk bought Twitter, many large companies stopped advertising on the social network, fearing reputational risks associated with the new owner's reforms..

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