Newly appointed Twitter CEO Linda Iaccarino says she's inspired by Twitter owner Elon Musk's vision to create a brighter future and is excited to help transform the platform. Iaccarino wrote about this on Twitter on Saturday.
Thank you @elonmusk! I've long been inspired by your vision to create a brighter future. I looked into this problem to get this position on Twitter and convert this business all the way to! https://t. co/BcvySu7K76.
— Linda Yaccarino (@lindayacc) May 13, 2023.
This is Iaccarino's first public comment since it was revealed that she would become the CEO of Twitter..
Musk, who has held the post since his $44 billion acquisition of Twitter last October, announced his appointment on Friday..
Iaccarino, who spent several years as an advertising director for NBCUniversal Comcast Corp, said she will do her best for the future of Twitter and added that user feedback is vital to the creation of Twitter 2.
Twitter is now trying to stem the fall in ad revenue and is facing problems, as well as a significant debt load..
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After Musk acquired Twitter, advertisers left the platform over concerns that their ads might appear next to inappropriate content..
Earlier this year, Elon Musk acknowledged that Twitter's ad revenue had dwindled significantly..
Musk has said that Iaccarino will help create an "
The choice of an experienced advertiser to head the position indicates that digital advertising will continue to be the main focus of the business..
Musk, who is also the CEO of electric car maker Tesla, said on Friday that hiring Iaccarino as the new head of Twitter will help him devote more time to Tesla..