The research company World Brand Lab has published an annual ranking of the most influential brands in the world.. Apple, Microsoft and Google are in the lead in it, is spoken in the press release of the company.

American brands lead the list, followed by France, Japan, China and the United Kingdom.. In total, the 2022 list includes brands that represent 33 countries..

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Companies from the USA occupy 198 lines out of 500 in the ranking, China accounts for 45 lines, and the UK - 35.

Top 10 most influential brands in the world.

Apple (USA);

Microsoft (USA);

Google (USA);

Amazon (USA);

Walmart (USA);

Toyota (Japan);

McDonald`s (USA);

Mercedes-Benz (Germany);

Coca Cola (USA);

Tesla (USA).

The list of the most influential brands is based on the global influence of the brand, which is evaluated based on its ability to enter and develop markets, as well as generate profits.. The company is based on three indicators: market share, brand loyalty and global leadership.

Recall that in January of this year, the Apple brand regained its status as the most expensive in the world.. He climbed to number one in the rankings for the first time since 2016..