Volatile demand in the Chinese PC market will be the most significant source of uncertainty in the computer industry in the second half of 2017, according to Acer. At the same time, the Taiwanese PC vendor expects an improvement in the situation on the computer market of the Asia-Pacific region as a whole. This was in a recent media briefing, Andrew Hou (Andrew Hou), president of the division of Acer in the Asia-Pacific region, reports Taipei Times.

According to the estimations of the top manager, PC-deliveries to the region in the second half-year should be higher than in the first half. At the same time, the outlined positive trend in China is much weaker, which is why all PC vendors working in China are experiencing difficulties, explained Andrew Howe.

He also noted that after a period of rapid growth in China, the saturation level is high, so it is difficult to predict what will be the future demand in this market.

Over the past two quarters, international brands, including Acer, are experiencing increasing competition in China from local vendors, who are trying to drive out rivals through marketing strategies and lower prices.

At the same time in India and Thailand Acer feels a tendency to restore demand for PCs. Stable demand for vendor products in other countries of the region, such as the Philippines, New Zealand and Australia.

In 2017, Acer intends to focus on the promotion in the region of enterprise-class PC-devices and models for the education sector. In addition, the company is actively developing a line of gaming PCs and plans to participate in e-sports tournaments as a sponsor of events or an instructor of one of the teams of players to draw more attention to its game brand Predator.

In addition, at the beginning of August, Acer has a big advertising campaign aimed at improving the image of the brand among young people.

For two weeks since August 3 in 14 countries of the Asia-Pacific region Acer will conduct online interactive promotions. The company expects to be able to change the perception of the brand and improve its attractiveness in the eyes of consumers under the age of 30.

It is worth noting that the Asia-Pacific region is a key market for Acer. In the first quarter of 2017, it accounted for nearly a third of Acer's total revenue from the sale of IT equipment in the amount of 52.77 million Taiwan dollars (1.73 million US dollars), according to company data.