Ukrainians also take part in the new initiative of the German company.

• adidas is trying to overcome the negative impact of pressure in sports, as it has been revealed that primary athletes can perceive the same pressure as athletes of the highest level, but have less preparation to deal with it.

• Ukrainian athletes, including tennis player Elina Svitolina, swimmer Oleksandr Zheltyakov and vault fencer Nataliya Morkvich, are taking part in a new campaign, a growing generation of athletes under pressure.

• New motivating adidas slogan - "

Lyuty, 2024: adidas, by voting about its name, will help change the negative pressure in sports, working with professional athletes and amateur athletes. Knowing how stress naturally affects the next generation's commitment to sports, contentment and eccentric behavior, adidas is using research neuroscience to find out how the world's best athletes cope with pressure. Thanks to this unique research of athletes, with a positive tag to the brand – “You Got This” – adidas is committed to helping major athletes relieve pressure and realize their potential in sports.

Through cutting-edge research, adidas has identified the level of pressure that athletes at all levels of sport feel.. The main result of this research was the fact that amateur athletes and their senior colleagues felt, however, a strong pressure at all times, and professional athletes were 40% more effective in management. vice1. To help bridge this gap, adidas is working with leading neuroscientists at Neuro11 to understand why negative pressure affects the game, and to provide recommendations on how athletes of all ages can please help me find out who I am.

Bringing together athletes from football, athletics and tennis, adidas releases a wide range of their stories, expert thoughts and core materials, neuroscience - all to help athletes of any level overcome the pressure of sports i.

The campaign begins with a film starring Patrick Mahomes, Trinita Rodman, Lionel Messi, Lindy Caicedo, Jude Bellingham, Anthony Edwards, Rohit Sharmy and the New Zealand rugby team All Blacks. Based on the legendary anthem "

Ukrainian athletes, including tennis player Elina Svitolina, swimmer Oleksandr Zheltyakov and vezkie fencer Nataliya Morkvich, took part in the brand’s campaign, reflecting the continuing advance of a generation of athletes on the challenges facing sports..

Speaking about the new campaign for the brand, Florian Alt, vice president of global brand communications at adidas, said: “In the age of unfinished sports, our adidas family, without a doubt, with a new wave of athletes around the world, we created a campaign to help you young graves stand up. Our new campaign aims to help bring joy back to sports and convey a simple message to all athletes: “YOU CAN”.

adidas' new global campaign will continue to bring together a wide range of sports leaders to demonstrate how they cope with the pressures of today's most challenging moments, while the most demanding athletes do the same.. With a series of brilliant content and activations, as well as the largest parts of the sports calendar, adidas is expanding to the next generation of athletes with the desire to believe that they can overcome the pressure and reach their capabilities in sports.