During the iForum conference in Kyiv, Streams Charts Product Manager, Nazar Babenko, spoke about the sharp increase in the popularity of the Ukrainian language on the Twitch streaming service due to the war.

According to the data, Ukrainian-language broadcasts on Twitch have significantly expanded their audience over the past year.. In the first quarter of 2022, the viewing volume of Ukrainian broadcasts on this platform was only about 840,000 hours. However, after the start of Russia's full-scale aggression against Ukraine, this figure increased by more than 10 times.. According to the results of the second quarter of 2023, the number of hours watched by Ukrainian broadcasts has already reached 10.8 million.

Streams Charts notes that such a rapid growth in the popularity of the Ukrainian language on Twitch has several reasons:.

Some streamers who previously broadcast in Russian switched to Ukrainian.

The Ukrainian society has shown a significant demand for Ukrainian-language content, which has led to the growth of both new Ukrainian-language streamers and the popularity of existing channels..

The popularity of the Ukrainian language in the broadcasts of eSports games has increased.

Esports broadcasts now occupy a large share of Ukrainian-language broadcasts on Twitch, accounting for about 43% of the total hours watched.

The growing popularity of the Ukrainian language on Twitch indicates a growing interest in domestic culture and content, as well as support for the Ukrainian gaming community in the face of modern challenges and trials.

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