In Ukraine, 88% of respondents know about Black Friday. About 30% of them said they intend to take part in sales. This is 18.58% more than a year earlier..

Most buyers (69%) plan to buy both online and offline. 18% of respondents will go on the Internet to search for lucrative offers, and 14% prefer traditional shopping centers..

Ukrainians are planning to spend during the "Black Friday" an average of 2975 UAH ($ 113). This is less than the Poles and Belarusians ($ 175 and $ 150, respectively), but more than the Turks and Kazakhs ($ 97 and $ 64).

"Black Friday" every year inflates sales figures around the world. Users from the USA make 2103% more purchases than usual in sales on days, in Poland - by 692%, and in Belarus - by 2279%. Record customer activity on Black Friday was recorded in Pakistan - 11525% higher than a typical day of the year..

Discount hunters are more interested in clothes than electronics (second place). Books, sporting goods and underwear are of the least interest..

According to a 2017 survey, the largest discounts were offered to customers in the US (up to 68%), Canada and Ukraine (up to 66%).

Slightly more "modest" discounts - in Russia (58%), Brazil (57%) and Turkey (56%), and the average discount for the whole world was 55%.

The study is based on the results of a survey initiated by Picodi on the special portal Black Friday Global, which was attended by 12,000 people from 55 countries.

Source: AIN.