Messages in social networks and messengers about hundreds of deaths as a result of a fire in the shopping center "Winter Cherry" could arise because the authorities are reluctant to share truthful information about the causes and extent of the tragedy. This is sure specialist in PR and SMM, political technologist Platon Mamatov. At the request of JustMedia. ru he analyzed the messages and put forward a version of who can stand behind them.
"In such tragedies there are always two processes, they come from different sources, but overlap one another and strengthen each other. The first. When a disaster occurs, people want answers: WHAT HAPPENED, WHY HAPPENED, WHO is to blame, and HOW the authorities will proceed. And, they want to receive this information IMMEDIATELY, and not after they disassemble the rubble and conduct an investigation. At us the authorities start a traditional silence. There is a vacuum. This vacuum is immediately filled with rumors. And rumors always work in the direction of exaggeration and panic. This is not only on the Internet, but also offline. Vaughn, in Kemerovo taxi drivers tell about 300 dead, and the mayor of the city right from the rally activists dragged into the raid on the morgues - count the dead. They want to know and they do not believe him anymore.. The second. We have "sworn friends" both in Ukraine and in other countries, and within Russia too. They can use any tragedy to inflame tantrums and panic. Technically, this is not difficult. What for? To increase discontent with the authorities and provoke unrest. If the disturbances lead to skirmishes with the police and new victims, the process will become self-heating, like an out-of-control atomic reactor. But I will separately say that writing off everything to the machinations of enemies is stupid and mean. The main reason for the panicky rumors and the exaggeration of the scale of the tragedy (and already terrifying) is primarily a consequence of the authorities' illiterate actions in the part of anti-crisis PR. Would do it competently, there would be no such hysteria. And even the most vicious enemy could not shake the situation ".
Recall that overnight in social networks and messengers began to spread reports that in fact in a fire in the shopping center "Winter Cherry" killed about 500 people, and for the state of emergency may be the terrorists IGIL (an organization banned in Russia).
The tragedy in Kemerovo occurred on March 25. According to official data, 64 people were victims of it. People died because the fire alarm did not work, and the emergency exits were blocked, in addition, some people were locked in the cinema hall of the cinema.
Vladimir Putin, who arrived in Kemerovo, said that the tragedy was the result of "criminal negligence and slovenliness".