The first lady of Ukraine Elena Zelenskaya chooses jewelry that have not only aesthetic, but also symbolic value. They become part of her " About how these jewelry images are being formed during the war, the owner of the Guzem Fine Jewelry brand Valeria Guzema told. In an interview with Economic Pravda, the designer recalled that their cooperation with Elena Zelenskaya began back in 2019 - during the inauguration of Vladimir Zelensky to the presidency of Ukraine. Then the first lady first chose the jewelry of the Guzema brand.

" - Ed. It was a great honor for me, ”the designer admitted. Since then, the brand jewelry regularly appear in the public wardrobe of the first lady.

Now, according to Valeria Guzema, the stylists of Zelenskaya are already directly in contact with the brand. They select products, given not only harmony with the outfit, but also for the content.

" She chooses such minimalistic forms. And I personally impresses me that she chooses decorations with meaning, semantic jewelry. For example, she put on our charity brooch on a very important visit to the United States. And this is, in fact, soft diplomacy, which greatly enhances significant meanings for Ukraine. And I am very, very much grateful to Madame Elena for emphasizing this and does not avoid these details, ”Guzema explained.

The jeweler emphasized: the jewelry that the first lady wears is not just accessories. They convey certain messages to the world, talk about values that Ukraine defends even in the most difficult times. This is precisely the essence of "

Separately, Valeria remembered stories that became her personal signs of success.

In particular, the bracelet created for the Superhumans Center recently came to Prince Harry - through a familiar designer, philanthropist Olya Rudnevu.

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Another Guzema decoration, a pendant in the form of the letter " Ukrainian artist Irena Karp gave her the spiritual leader during the ceremony in India. According to Valeria, this collection is especially sympathetic to it, and cases of this level confirm that the meaning invested in products has a real resonance.