London-based Nothing is preparing a major change to its strategy. As Smartprix informs us via emails to the company, which is aware of the manufacturer's plans, the upcoming company is positioning itself as a distributor of products based on proprietary intelligence, so that direct smartphones will no longer be a top priority..

The information is seen and the transformation is carried out step by step. The first stage of changes can start in the spring of 2026, although the remaining development plan is still at the formative stage.

Bet on AI and ecosystem.

For the rest of the years, Nothing managed to pay tribute to the market to the insignificant design of smartphones and the insightful aesthetics of its devices. However, competition in the smartphone market continues to intensify, and the profitability of this segment is declining.

Moreover, according to Gerel, the company plans to actively invest in products with artificial intelligence. It appears that internal AI projects have already taken a higher priority than the development of new smartphones.

New devices Nothing and CMF.

At the first stage Nothing can present a number of new products under the Nothing and CMF brands. Among them are called:.

open-type wireless earphones CMF Ear Clip Buds;

oversized headphones Nothing Headphones Gen 2;

first smartwatch Nothing Smartwatch;

smart speakers CMF Speakers.

It appears that all new products will retain the characteristic Nothing style and will be integrated into a single ecosystem with various functions of piece intelligence.

Lose your smartphone, otherwise you won’t be a headache.

As priorities change, Nothing plans to be affected by the proliferation of smartphones. We are excited about the redistribution of resources to the core of AI devices and software services, which can become the basis of the company’s future ecosystem.

Officially Nothing has not yet confirmed the information about the change in strategy. As long as the information from insiders is accurate, the first details of the company's new concept may be revealed in the coming months. Nothing to increase your bet on ShI and speed up the production of smartphones, read on the HiTech website. Expert.