Sverdlovsk Governor Yevgeny Kuyvashev was the 17th most popular among the Russian representatives of the stronger sex. The rating of men according to the results of 2017 was published by "Medialogy". Heroes were ranked not by external data, but by the number of references in the media.

The first place with a huge margin was taken by the President of the Russian Federation Vladimir Putin. In second place, with a media rating five times lower than the leader, Prime Minister Dmitry Medvedev. The five also included a spokesman for the head of state Dmitry Peskov, Moscow Mayor Sergei Sobyanin and oppositionist Alexei Navalny.

17th place was taken by the Sverdlovsk Governor Yevgeny Kuyvashev. By popularity, he went around the minister of culture of Vladimir Medinsky (19th place), TV presenter Andrei Malakhov (20th place), director Alexei Uchitel (21st place), vice-premier Arkady Dvorkovich (23rd place), leader of the Communist Party Gennady Zyuganov (25th place) Rosneft "Igor Sechin, Deputy Prime Minister Dmitry Rogozin (31st place), presidential candidate Pavel Grudinin (34th place), singer Philip Kirkorov (39th place).