Creating an online store - a popular type of business, as compared to many others does not require large investments and special knowledge.

However, it was not always. Previously, the development of an online store involved web studio, which wrote sites from scratch or based on boxed CMS, which required significant improvements. The process of creating the site then looked like this: the choice of the contractor - the writing of TK - the coordination of the cost and timing - development - making adjustments - launching the site.

Once upon a time, we used such a scheme for the development of online stores. Until at one point they realized that the time and cost of development can be significantly reduced without sacrificing functionality. So we created a good service for creating online stores.

What is the Good?.

The good is the platform for creating an online store. It includes all standard for a successful online store function and implemented integration with the necessary services (payments, delivery, crm, etc.. Start the store in a few days and quickly start selling. This will help the support service, which is ready to answer all questions about the platform.

What criteria should have a successful online store?.

A handy catalog, thoughtful filtering, focus on the core are basic functions that help the buyer find the right product and quickly place an order.

Simply laconic design - its task to emphasize the features of the goods and not to distract the user's attention to too motley design.

Technical readiness for SEO means that the site has been maximally implemented recommendations of search engines and there are no gross errors.

Integration with the necessary services - delivery, online payment, CRM, accounting and t. This helps to simplify the processing of the order and its processing.

High speed of site load - important for both SEO and user convenience.

Availability of a separate mobile version.

All these functions are in the Bucket. All you need is to fill the site with goods and start selling.

How to promote an online store?.

In a highly competitive environment, promotion takes a key role. Shops all the time have to fight for attracting and retaining customers. The main channels of attraction are seo, contextual advertising, social networks, work with opinion leaders (especially relevant in the clothing and cosmetics segment), content marketing (articles, video reviews).

As for further work with customers and their retention, here tools such as gifts, sets of goods, savings discounts, loyalty program and so on will work.

Remarketing also works great - it's a demonstration of advertising for those who already were on the site.

Creating an online store: to be or not to be?.

Open your online store is not so difficult. The main thing is to have a desire to understand all the nuances of business. We created the horofog. com. ua, so that our customers can fully concentrate on the development of their business and forget about the technical nuances. And we are always ready to help you make the online store successful.