The Coca-Cola system invested billions in the Russian economy

13 December 2017, 14:42 | Economy
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One of the brightest pages of the history of Coca-Cola - its appearance in the Soviet Union during the 1980 Olympic Games. Then the US announced a boycott of the Moscow Olympics, but the management of Coca-Cola remained faithful to the agreement signed with the Soviet government, and the boycott did not support. It was then that many Muscovites and visitors to the city tried Coca-Cola and Fanta. To date, the investment of the Coca-Cola System into the Russian economy since its launch in the Russian market, as of 2016. , amounted to $ 5.7 billion. More details of the Coca-Cola System's contribution to the socio-economic development of the Russian Federation in 2013-2016. experts from the Higher School of Economics (HSE). It turned out that the Coca-Cola System is one of the largest taxpayers in the country. For 2013-2016 years. she transferred 41.6 billion rubles to the state budget. In addition, she is a large employer. At the Coca-Cola enterprises in Russia, more than 9.6 thousand. human. Moreover, thanks to Coca-Cola, another 65,000 Russians are employed in related areas, since the company has a firm commitment to maximize the use of products and goods produced in the country. For example, all aluminum cans, glass and plastic containers are purchased exclusively in Russia. Sugar is also 100% domestic. By the way, the HSE estimated that Coca-Cola buys 3% of the total sugar produced in the country. Ingredients for beverages - Russian by 90%. Thus, Coca-Cola supports a large chain of related industries in Russia, it has about 600 local suppliers. This was especially important during the crisis, said the first vice-rector of the Higher School of Economics, head of the laboratory of socio-economic research Vadim Radaev. "During the economic crisis, the role of big business is growing, because it provides economic stability and continues to invest," he explained, stressing that the money is not deposited in the center of the country, but distributed across all regions, from St. Petersburg to Vladivostok. However, according to the CEO of Coca-Cola HBC Russia Stefanos Wafeidis, the company has never ceased to believe in the potential of the Russian market. Therefore, even in the most difficult times, I did not think to turn off production. On the contrary, it occupied all new niches. Now, when, according to Mr. Vafeidis, "the first signs of recovery appeared in the Russian Federation and the market is gradually returning to growth," the company is ready to develop actively. "We were and will remain one of the largest investors in the Russian economy," he said..

According to experts, Coca-Cola makes a significant contribution to the Russian economy not only directly, through its own production, but also indirectly: every ruble of the company gives up to 6 rubles of value added from suppliers and customers. In total, the amount amounted to 216 billion rubles, which is similar, for example, to the federal budget for health in 2015. The first production of Coca-Cola in Russia was opened in 1992. Now there are 10 Coca-Cola beverage factories operating under the brands Coca-Cola, Fanta, Sprite, Schweppes, Rich, Dobry, My Family, Burn, Powerade and Bon Aqua.




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