Ural entered the top five regions with the largest SMS business activity. Since the beginning of the year in the Ural Federal District, 3 times more companies have sent messages to clients, taking into account the gender, age and location of the recipient. In the organization of "smart" newsletters, Ural businessmen outstripped Siberia and the Caucasus, following Moscow, St. Petersburg, Samara and Khabarovsk companies.

According to analysts of MegaFon, in Russia over the past year, the business sent customers more than 9 million targeted messages. In 80% of sms-mailings the enterprises focused on a client's location. So, SMS about discounts in a supermarket is received, for example, only by residents of the nearest districts.

Operator communication providers offer businesses to select recipients of SMS even more accurately: according to their current or recent location. Now the messages can be sent to those who often visit certain streets, shops, parks, railway stations, office centers and so on.. The cost of the new configuration remains unchanged - 80 kopecks.

Send SMS to customers is also possible, given their interests on the Internet. For example, a company that sells sports goods will be able to choose as the recipients of recent visitors to sports sites, or those who went to the last football match. With the help of the "Interests on the Internet" target, the entrepreneur - the initiator of the distribution can independently compile a list of sites.

"SMS is one of the most convenient, understandable and inexpensive ways to tell a client, for example, about the start of a promotion. And now, when you can segment SMS recipients for certain parameters, the effectiveness of such a communication channel increases at times. "Megaphone. Target allows direct access to the target audience. It is important that such an advertising campaign can be launched with any budget and the number of sms.

The widest range of possible service settings among operators in the Russian market will allow you to "get" exactly to the audience that business needs, "said Inna Smirnova, Director of Corporate Business Development at MegaFon in the Urals..

When you connect the service "MegaFon". Target several customer numbers for the customer. If you specify such a number in the text of the mailing, you can receive feedback from the recipients.

More information about the service here.