The fate of Z as a symbol of the aggression of Russian troops in Ukraine is directly related to the successes and failures of the Russian army. About this writes the publication "

Accordingly, with the loss of the Russian side of the initiative on the front, the popularity of Z also fell.. Six months after the start of the war, the letter Z began to gradually disappear from the social networks of Russian propagandists, "

“At the same time, it became noticeable that spontaneous marketing using Z is rather a bad idea.. If Z is placed on the packaging of some product, its sales will not grow. If you draw a Z on a sign or in a shop window, there will be no more buyers, ”the article says.

Who are these people?

These people do not just want, they demand war and believe that more radical decisions of the authorities are needed..

\? \? ) seem to support state policy: Putin wants to fight - and they want to fight. But they clearly separate themselves from the loyalists: they are critical of how the Kremlin formulates (or does not formulate) the political goals of the war, and the methods by which the Russian army tries to achieve these goals, ”the author notes..

What about the Kremlin?

The authorities are forced to rely on them.

“It turns out a paradox:

the Kremlin, apparently, is not very sympathetic to the “Z-subculture” with its “turbopatriotism” and the demands of total mobilization and complete self-denial - but it willy-nilly has to rely on it, because there is no one else:.

This subculture is actively used by officials to get their "

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“And this is already a paradox in a square: the main support of the Kremlin is not even representatives of a marginal subculture, but those who pretend to be such. But these " And sincere "