"The logo of the next match for the world championship, which will be held in London, is heavily commented on by the chess community," - wrote The Times columnist Valentine Lowe. He explains that attention was drawn to the erotic posture of the figures depicted on the logo. Two people, painted in a chess cage, intertwined with arms and legs, and between them - a chessboard.

"But the main scandal, in the eyes of chess players, is not an image that is too sexy for an intellectual sport, not that it is rather inconvenient to play chess in this position. The logo depicts a chessboard 6x6 cells, although for the game you need a board 8x8 ", - writes the publication.

American grandmaster Susan Polgar expressed her claims: "More than half of chess players in the world are children. Moreover, in terms of purchases, the children's audience repeatedly exceeds the adult. Do you think the products with this logo can be sold to schools? ".

For its part, World Chess, the commercial division of FIDE, said that the logo created by Moscow's Shuka Design studio is "controversial and fashionable, just like the host city of the tournament".