The next two years will be a serious test for Twitter Inc.. The company that operates the popular social network will face an outflow of users and, consequently, a drop in revenue.

And the main cause of Twitter's problems will be the actions of its new owner, Elon Musk, Voice of America reports, citing a forecast published by Insider Intelligence media company..

Media company experts and social media users express concern about Twitter's ability to fight misinformation after Musk fired about half of the employees, including those involved in content moderation.

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The biggest churn will occur in the US, according to Insider Intelligence, with the number of US users falling to 50.5 million in 2024, the lowest level since 2014..

Jasmine Enberg, chief analyst at Insider Intelligence, said that “Users will start to leave this platform in the coming year as they get frustrated with technical issues and the spread of negative content.”.

Twitter Inc receives roughly 90% of its ad revenue. In November, Musk said the "

As previously reported, most of the world's well-known brands have reduced the cost of advertising on Twitter to a minimum or abandoned the social network services altogether.. This happened after Musk massively fired employees from the company's advertising department.. After that, communication between Twitter clients and the company's office deteriorated significantly..