Chapter Xiaomi revealed the reasons for the popularity of the brand

01 November 2017, 10:58 | Technologies
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For the past year, Xiaomi has demonstrated success in the mobile market and, according to the CEO, this is due to the principles that guide the company. Lei Jun pointed out that quality was always a priority in the development of gadgets, and it allowed Xiaomi to achieve serious results.

After all, regardless of how much the end product is available, if it does not meet the standards, then the market will not have success.

To reach heights also allowed technological innovation and the favorable cost of gadgets.

In 2016, the percentage of smartphone sales of the manufacturer fell by 36%, but this did not stop him moving forward and later get into the top 5 most popular brands. In the second quarter of this year, in relation to the same period in 2016, the percentage of Xiaomi shipments increased by 70% - the company shipped 23.16 million devices.




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