Apple can sell new iPhone bundled with free services to attract users to expensive smartphones. This opinion was expressed by Barclays analyst Mark Moskowitz (Mark Moskowitz).

According to numerous rumors, iPhone 8, which will be presented on September 12, will cost $ 1,000 and more.

In the opinion of Bank of America Merril Lynch analyst Wamsi Mohan, if the minimum cost of the iPhone 8 is set at $ 1,000, Apple risks facing a low demand for new phones.

Mark Moskovitz agrees with this opinion, but the expert believes that Apple will offer attractive iPhone 8 buyers - for example, a free subscription to Apple Music and access to 200 GB in the iCloud cloud storage for one year, which corresponds to a discount of $ 156. Thus, iPhone 8 will cost no more than $ 1000, and in 844.

Mark Moskovitz made this assumption on the basis of a survey of mobile subscribers. According to the researcher, when you include free Apple Music subscriptions and iCloud, iPhone 8 sales will amount to 64.4 million, and without this offer - only 40 million units.