Patrick Pruno, who took part in the creation of Apple Watch and was responsible for bringing the clock to the market, announced the transition to the position of president of the watch manufactory Ulysse Nardin. The management of the company expects that Pruno's long experience and thorough understanding of the fundamentals of the market will form the basis of their long-term cooperation.

"His understanding of the watch market, innovative products, the experience of interaction with customers and the construction of distribution are an important component in the development of watchmaking," - says "Tape.

Ru "words of Albert Bensussan, head of the watch division of the fashion house Kering Luxury, owning the brand Ulysse Nardin.

Pruno was the only and most valuable shot of those whom Apple managed to lure from Tag Heuer. About his joining the company became known in 2014. This news instantly spread across the Web, confirming rumors about the creation of a smart watch iWatch. It was up to him to develop a strategy for promoting Apple Watch, controlling every step of the Cupertino marketers.