Apple is very responsible for the production of content. According to the newspaper The Wall Street Journal, the company laid a whole billion dollars for the release of new multimedia products.

The publication notes that this amount is half of what was spent in HBO (releasing the "Game of Thrones") last year. Apple can launch up to 10 new shows, not limited to Planet of the Apps and Carpool Karaoke. Now most of the Apple show is only available to subscribers of the streaming music service company.

For this, Apple a couple of months ago lured the "veterans" from Sony, who led the production of video in the Apple Music team. Top-managers have already held a series of meetings in Hollywood to start work on new shows.

Is it necessary to allocate such large sums for such purposes to Apple?. On the one hand, it was logical to spend money on research and development of new products; On the other - all these shows are more of an "image story" for promoting Apple Music.