The creation of smartphones is a truly resource-intensive and complex process. It is worthwhile for the manufacturer to fret and not follow the trend, as his days can be numbered. Not all can withstand such a burden of responsibility and often - under the yoke of competition - leave the market. AndroidInsider. Ru presents to your attention the top five producers, whose ambitions have killed them.
Microsoft.
Despite the fact that this company is not the author of the trademark Lumia, the devices coming out under this brand are associated with it. After long but futile attempts to conquer the market with a non-standard concept of Windows Phone, radically different from what we used to see earlier, Microsoft has practically abandoned the mobile platform and is now forced to live out its age in the backyard of the smartphone market.
Vertu.
The bankruptcy of this once legendary producer was a real shock not only for the oligarchs and the Arab sheiks, but for all who are watching with interest the development of the smartphone market. It is rumored that the reason for this was the iPhone, with the release of which the elitism of the brand was reduced in size, as well as the decision of the management to completely transfer the branded products to Android, abandoning the proprietary platform.
Nextbit.
Nextbit Robin - the only development company - was conceived as the world's first "cloud" smartphone, regardless of the amount of built-in storage and removable memory cards. Each Robin owner was offered 100 GB on Nextbit servers, which could be used to download data about rarely launched applications, photo and video recordings, and many others. Strangely, the concept did not go to consumers, and now Nextbit exists only as an appendage of Razor.
LeEco.
Remember, with what kind of pomp on the market came out this Chinese concern, engaged in the production of virtually everything, starting with smartphones and televisions and ending with electric bicycles? Not thinking about the failure for a minute, LeEco littered money to the right and left, indiscriminately seeking to gain a foothold in every country.
Where did this fuse come from, and even more so, finance, it is not known, but today the company is not doing well in the best way.
Amazon.
Despite the success that the company managed to achieve in the field of online trading, the idea of ??Amazon to release a smartphone with a three-dimensional interface in 2014 was simply a failure. Consumers themselves let the manufacturer know that to win the market, it is not enough to equip the phone with five front cameras and draw nice application icons. Sequel in the end, we never saw.