The head of Fitbit promises to introduce a new smart-watch with improved functions in time, despite the media reports about a possible delay.

Analysts expect the release of the new gadget Fitbit in the second half of 2017, before the start of the pre-holiday period at the end of the year. Meanwhile, Bloomberg, referring to the insiders, recently reported that the company lost several employees engaged in their development of smart watches, and faced difficulties in preparing the application store. The publication warned that this jeopardizes the most important project for the company.

The success of the novelty is extremely important for Fitbit, which recently lost its position in the market of wearable electronics under pressure from Apple Watch and fitness trackers from Chinese manufacturers.

In an interview with The Financial Times, the general director of Fitbit James Park (James Park) did not name the specific date of the device's release, but assured that, as planned, the novelty will appear on the market later in 2017.

"Everything is on schedule. We set goals at the beginning of the year, and since then nothing has changed. In case of problems, we would have to worsen the annual revenue forecast, which we did not do, "said James Park.

Also the head of Fitbit told a little about the upcoming novelty. Smart clocks will be able to better track the user's location using GPS, will receive a player for playing music and new biometric sensors to track user activity, the quality of their sleep and t. The battery charge in the device will be enough for several days, and the gadget will be able to work with third-party applications. In addition, thanks to the waterproof performance of the new smart watch will be enjoyed by swimming lovers, added James Park.

At the same time, the company decided to abandon the support of cellular communication in the gadget, since this would reduce the duration of the device without recharging.

"We justify investors' expectations.

In my opinion, this will be the best product in our history, "- said the head of Fitbit.

In the future, Fitbit plans to introduce in the "smart" hours specialized medical functions, which will require the approval of health regulators, such as the US Food and Drug Administration (FDA).

According to the idea of ??the Park, Fitbit devices will be able to help people with acute and chronic diseases and will become as necessary for them as belts and airbags in cars.