The idea of ??buying a smart watch every few years may seem crazy, but soon it will become commonplace. At least, the head of the Swiss company Tag Heuer Jean-Claude Beaver.

"People are beginning to get used to the fact that it is necessary to change TVs. In the 1950s, TVs did not change for 10-15 years, but suddenly the TV business began to develop rapidly, "Beaver said in an interview with TechCrunch at the presentation of the" smart "chronometer Connected Modular 45 Kingsman Special Edition.

Thanks to progress, people began to change TVs more often, probably the same will happen with a smart clock, the top manager believes..

"For 10 years you will change your TV, at least three times. This is our modern life with technology, people will get used to the changes ".

For TAG, entering the smart-watch market was not easy.

"In Switzerland we were criticized [for issuing smart watches], but I believe that everything that shows the time on your wrist is a clock. Regardless of other functions, "Beaver said..

You can assume that Swiss manufacturers do not need to engage in "smart" gadgets, but one thing is certain - the line of smart TAG watches is very expensive. The price of devices starts at $ 1,550, although Beaver says: "spend as much as you are ready - according to your budget! ".

Smart-watches Connected Modular 45 came out in a limited series in honor of the movie "Kingsman: The Golden Ring".