Apple vice-president for Internet services Eddie Cue is playing the possibility of a private lunch with him, which will be held in the new headquarters of the company. The minimum price of the lot, the proceeds of which will go to charity, is $ 50,000.

Lunch in the company with Apple's top manager is on display at the Charitybuzz site; Trades have already been opened. The auction began on June 16 and will last until July 28. As announced by the organizers of the auction, all earnings from the shares will be transferred to the Foundation of the National Association of Basketball Coaches.

Kew works at Apple for about 28 years and played a key role in creating iTunes. In September 2011, the current head of the corporation Tim Cook appointed Eddie Cue senior vice president of Internet development and services. Previously, he headed the main projects of Apple and retained responsibility for their work, and also engaged in the management of cloud services iCloud.

The minimum bid for dinner at Eddie Cue is $ 50,000. At the moment, the highest bid for the opportunity to talk with an Apple representative is $ 5000. In the conditions it is stipulated that one person not younger than 18 can come to the meeting. The meeting does not provide for a photo shoot and a full tour of the headquarters.

Apple's top managers are not the first time such an event. In May of this year for lunch with Tim Cook paid a record $ 700,000. And such a meeting was held for the fifth time. In 2013, for a private dinner with the head of Apple paid $ 610,000, in 2014 - $ 330,000, and in 2015 - $ 200,000.

Who will win the battle for a meeting with Eddie Cue, can only guess. But the vice-president promises to invite the winner to Apple Park and spend at least an hour of his time, which in itself is not cheap.