The Wall Street Journal managed to talk with several former Apple employees who worked on the development of Siri's electronic assistant. As it turned out, they all unanimously acknowledge that this technology is developing much slower than solutions from competing companies, and the reason for this is one: the company's specific approach to personal data of users.

Unlike Amazon and Google, which take users' personal data outside the devices themselves to continuously improve the processing of requests, Tim Cook persistently adheres to a culture that puts privacy at the heart of it. For this reason, the development department of Siri lost several valuable employees, which also adversely affected the development of the digital assistant.

In particular, it is a question of Bill Stesior - a specialist in artificial intelligence, which Apple lured in 2012. After Bill's departure from the company, other experts, including co-founders Siri Adam Cheyer and Doug Kittlaus. It is noteworthy that the latter soon founded a start-up in Viv, which formed the basis of Bixby's electronic assistant from Samsung.

Despite the fact that recently Siri was open to third-party programs, the developers are still disappointed in the limited set of commands that the digital assistant can offer. Siri team members were even noticed at the presentation of Amazon in 2014, which was already considered as a sign of Apple's lack of ideas about which direction to continue developing its technology.

The WWDC 2017 conference gave us to understand that Tim Cook and his subordinates are aware of the problem and are making some efforts to move the situation off the ground. Siri has learned how to translate a phrase in real time, understand the context of requests and store information about the interests of the user. Separately, the attention is drawn to how many times during the presentation were pronounced the phrases "machine learning" and "deep training". However, will this be sufficient for the development of Siri without compromising the philosophy, where priority is given to confidentiality, this is a big question.