Joni Ive plans to design his own soap dispenser. According to the designer, the solutions existing on the market are extremely primitive and do not correspond to the notions of humanity about convenience. This is Apple's vice president of industrial design told in an interview with Norman Foster, answering the question about what will be his next creation.

"What really cares me is the lack of really convenient dispensers," whether Ive was seriously joking or seriously. According to him, he never managed to find a quality device for feeding soap.

About how it should be to satisfy the designer, Ive did not specify. He also chose not to expand on the timing of the release of the future product.

Despite the fact that this statement may well have been a comic excuse to hide true intentions from journalists, it is impossible to dismiss past merits of Aiv in the field of life. Little is known that before his arrival at Apple, Sir Jonathan was not unsuccessfully engaged in designing sinks, bidets and other special-purpose bathroom fixtures.