The first release of Amazon in the smartphone market can not be called successful - the model presented in June 2014 Fire Phone with an unusual 3D interface was discontinued in September 2015. For the year with a small presence in the sale of Fire Phone sold in the amount of only 35 000 pieces, which is certainly very small for the American giant of e-commerce. However, the other day it became known that soon Amazon will make another attempt to identify itself as a supplier of smartphones.

According to an informed source, the company does not want to position the new family of devices as the second generation Fire Phone, so it uses a different name for it - Ice. Another will be the concept of Ice - it will be inexpensive phones running the latest version of the Android operating system with preinstalled Google services, such as Gmail or Google Play. Recall that the devices series Fire, supplied with Fire OS based on Android, these services "out of the box" never had. In addition, if the Fire Phone was intended primarily for the US market, the main emphasis in the distribution of Amazon Ice will be placed on developing countries such as India.

As for the characteristics of the smartphone, then, according to preliminary information, they will include a 5.2-5.5-inch display, a Qualcomm Snapdragon 435 single-chip system, 2 GB of RAM, a 16-GB internal flash drive, a 13-megapixel rear camera And a fingerprint scanner on the back panel. As a software platform, the device will receive Android 7. 1, which will feature voice assistant Google Assistant. The estimated price of new items in India is $ 93.