Lenovo intends to compete with the leaders of the premium smartphone market

30 May 2017, 15:36 | Technologies
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Not so long ago, Lenovo took the third place in the list of the largest manufacturers of smartphones in China. However, the competition from Oppo, Vivo, Xiaomi, Gionee and other companies led to the fact that Lenovo dropped to the eighth place in 2016, and now does not even fall into the top ten.

Lenovo said that it continues to engage in business restructuring in China, planning to focus on premium smartphones, produced under the brand Moto. But the company will not give up the Lenovo brand in the smartphone market, which was also announced recently.

During a recent press conference, Lenovo Executive Director Yang Yuanqing said that the company now focuses on developed markets that love brands and innovative products. About the emerging markets the company is not going to forget, for this remains the aforementioned line of budget smartphones Lenovo.



The head of Lenovo confirmed that the company now employs two teams that target different markets with different product lines. Smartphones Moto helped Lenovo to take the second place in the smartphone market in Brazil, losing only to Samsung. In the first quarter of this year, the company's smartphone shipments in the country grew by 56%.

By issuing premium Moto smartphones, the company expects to narrow its competitors to market leaders (Samsung, Apple, Huawei and others. Lenovo adds that this year it enlisted the support of three mobile operators in the US.




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