Time magazine published annual lists of the most influential people in the world. The most interesting for us is the part devoted to people who are directly related to IT-technologies. However, journalists of the publication themselves note - this is the most dynamic and exciting part of the rating.

The Time 2017 list included Apple CEO Tim Cook and the company's operations director Jeff Williams. They belong to the category of the most influential people in the IT sphere, together with the head of Tesla Elon Mask, Facebook founder Mark Zuckerberg, co-founder Snap Evan Spiegel and other famous personalities.

Tim Cook ranked 4th in the Time rating, and Jeff Williams - 17th. Everyone who entered the list has written a few words on the site. As a rule, the author of such a comment is also not an ordinary journalist, among them prominent politicians, big writers, billionaires.

"As the leader of Apple, one of the most expensive companies in the world, Tim Cook has an unprecedented impact on the world of technology. Everything that will be released by Apple will be copied afterwards by countless competitors, that is, a lot depends on its choice. Today, according to rumors, Apple is experimenting in a variety of areas, ranging from advanced artificial intelligence, ending with virtual reality and self-managed cars.

Given the role of Apple in the modern world from Tim Cook's decision, it depends on how consumer technologies will look in the future ".

For the first time, Tim Cook got into the rating of the 100 most influential people of the year in 2012. In an accompanying article, his former opinion on Cooke was expressed by former US Vice President and current member of Apple's Board of Directors Al Gore. He described the CEO as a brilliant politician, innovator and leader, and also stated that there is no person in the world who would lead Apple better than Tim does..