The company Xiaomi is primarily known for the release of very good and, at the same time, cheap smartphones.

The other day, Xiaomi marketing director Donovan Sun told how the company manages to produce such cheap devices. As he said, all business in successful arrangement of iron, the software and an ecosystem.

"The price of our smartphones is based on the" cost plus "model (a technique in which prices are calculated not on the basis of fluctuating demand, but in the form of a fixed premium to the cost price), says Donovan San.

The top manager also noted that the majority of users of Xiaomi devices regularly use the Internet on their devices, as well as the company's services, and this is a constant source of income.

According to Donovan, Xiaomi is trying not to focus on the Chinese market, but to develop its services in other countries of the world. Moreover, the company constantly demonstrates successful Internet and retail sales.