A few days ago Apple CEO Tim Cook made some interesting statements. In particular, he hinted that the new iPhone would be a real surprise for many users, and also shared the company's global plans. That's what the head of Apple specifically said.
In iPhone 8, we'll see something completely unexpected.
Tim Cook promises that the iPhone 2017, conditionally named iPhone 8, will be quite different from previous models. This can attract new users who are not yet in a hurry to change their old smartphones.
In the first months of 2017, Apple's sales declined 1% compared to the first months of 2016. Experts consider the main reason for the drop in sales is the lack of innovativeness of the iPhone 7. In general, if the company wants to improve the situation, it really is worth to present to the public something out of the ordinary and exciting.
The emphasis on artificial intelligence and augmented reality.
Tim Cook did not disclose anything concrete about the new iPhone model, but he said that the emphasis in it will be on two technologies: AI (artificial intelligence) and AR (augmented reality).
Apparently, Apple plans to make its smartphones something like a window in the digital layer of reality. To do this, gadgets will need to have powerful cameras and no less powerful graphics processors capable of real-time processing and superimposing digital objects on a real-world image. Many modern flagships are already able to do something similar, but the technology of augmented reality is still very imperfect. There is a possibility that in the fall Apple will try to fix it.
Rumors about iPhone 8 harm sales of iPhone 7.
Cook complained that gossip is harming Apple. According to him, the mention of the iPhone 8 seriously hits the sales of the iPhone 7. Users who are impressed by rumors about the upcoming 2017 model are slow to buy last year's smartphone. This trend is especially strong in China. Local users are so eager to be at the forefront of progress that they are ready to wait six months, so as not to later become owners of an outdated model. Of course, the network already runs a number of rumors about the iPhone 8, that a couple more obscure revelations from Tim Cook will not greatly affect the situation. But more detailed information from the company before the release of the wait, apparently, is not worth it.
Possible purchase of Netflix.
According to Tim Cook, by the end of this year the revenue from Apple services such as iTunes, iCloud, Apple Music, App Store and Apple Pay, will equal the value of companies from the Fortune 100 list.
Fortune 100 - rating of hundreds of the most expensive companies in the US. At the moment, the value of the company, located on the 100th position of this list, is about $ 28.8 billion. Apple, therefore, intends by the end of the year to receive from its services revenue of almost $ 30 billion. Impressive, is not it?.
But even more impressive is the fact that by 2020 Tim Cook intends to double this income. Experts believe that Apple in the near future can try to buy media giant Netflix. Tim Cook, in turn, is interested in Apple trying its hand at the market of streaming services. He believes that classical television is outdated, and people should be able at any time to watch content of their own choice.
Apple Watch 3 and AirPods 2.
Smart watch Apple Watch and headphones AirPods can become independent of the smartphone. Now these devices are accessories, which are almost useless without a bundle with the iPhone. But in new versions this defect can be corrected.
According to Tim Cook, Apple Watch 3 will acquire a SIM card slot. This will allow the clock to be used as a standalone device for making calls and going online - such a wristwatch smartphone.
Earphones AirPods 2 can get a built-in fitness tracker. It is possible that it will also work without a bundle with a smartphone. If so, the headphones will be a sound to inform the user the necessary information during sports activities.