Of course, the head of Apple Tim Cook did not disclose all the details about all the possibilities of the future iPhone. Moreover, the general director urges in every way to acquire the current flagship models of the iPhone 7 and iPhone 7 Plus. However, Cook nevertheless dropped a few words about Apple's plans and admitted that every day he had to deal with numerous rumors and speculations about the novelty.

So, Tim Cook made the following intriguing statements.

The iPhone 8 will be something completely unexpected.

Tim Cook seemed to be convinced that people will acquire the latest iPhone model, even though regular users are increasingly on their old devices.

In the first three months of 2017, Apple was faced with a drop in iPhone sales by 1% compared to the same quarter in 2016. Perhaps it's just that the company just fell prey to its past success by creating previous models so good that it's hard to perfect them.

"No, there is always something you do not expect," Cook said on the "Mad Money" program on CNBC, hinting at least one surprise that awaits the owners of the iPhone 8.

"For example, who would have thought that you could make photos as a portrait? "- he wondered, referring to the possibility of iPhone 7 Plus to shoot photos with the effect of" bokeh "thanks to a double lens.

Cook told about more powerful GPU for artificial intelligence and augmented reality.

So what is the main surprise Apple has prepared for the iPhone 8? Cook did not say specifically, but he mentioned two important things: artificial intelligence and augmented reality.

"I think that the possibilities of artificial intelligence are immense," he said.. - Today we already use AI for a lot of things. But in the future we are going to use it even more ».

"Data processing and graphics processors are getting such incredible opportunities that will allow us to do much more," Cook said.. - I do not want to go into details, but there will be a lot more. Augmented reality, as I said earlier, is something we are really interested in ".

The updated design of the iPhone 8 is rumored to include an updated system of dual cameras with a vertical orientation to make the smartphone screen a window into the world of augmented reality. For what purpose? So that you, for example, can find their seats in a crowded stadium or the necessary products on store shelves, just looking at your phone.

Rumors about iPhone 8 have a negative impact on sales of iPhone 7.

Meanwhile, talk about the iPhone 8 and its new features are hitting the sales of current Apple models.

"Whenever there are rumors and talk about a new model everywhere, many people postpone the purchase," Cook said during a conference call. - Most often this trend is manifested in China, rather than in other countries, because there is a tendency to buy only the latest version of the product. Although, I must admit, sales of the iPhone 7 Plus in China were extremely good ".

Buying Netflix?.

Cook believes that by the end of the year, current revenues from Apple's services alone will be able to match the fortune of Fortune's 100 most successful companies. And this is only with what the company has now: iTunes, iCloud, Apple Music, app store App Store and Apple Pay.

By 2020, the service industry from Apple can double. But how? Some believe that the company will swallow Netflix, although this means that the Cupertin players will have to take on the real media giant.

"We would like to take part in this, because we believe that it is best for the user to see exactly what he wants, and also to get additional information about what he is watching - not just the programs on linear TV," said Cook. - At the moment we are working on some original content. We are studying. And let's see where this leads to us ".

Apple Watch 3 and AirPods 2 in development.

The most urgent issue concerns new portable devices from Apple - "smart" watches Apple Watch 3 and headphones AirPods. When they cease to be tied to the iPhone.

"Where is everything moving in this area?" - the CEO of the company again asks the question. "While I do not want to comment on this, I will only say that we have big plans on this matter".

It is possible that the development of technologies will lead to the fact that Apple Watch will acquire the properties of the iPhone, thanks to the built-in SIM-card, and this will allow them to avoid binding to the smartphone, as now. As for AirPods 2, they may have a built-in fitness tracker.

"We did not hurry with the improvement of our watches, and as a result in the second series we managed to make them even better," said Cook. It is worth saying that Apple is rarely the first in the market, but it is their products that always have the last word.

Apple intends to avoid a deficit iPhone 8.

Apple makes mistakes, but rarely recognizes them. However, this happened during a conference call this week, when Tim Cook stated that the company made erroneous forecasts about the demand for the iPhone.

"What we failed to do is calculate the distribution between the iPhone 7 and the iPhone 7 Plus," Cook said on Tuesday.. - The demand for iPhone 7 Plus was much more than we expected. What lesson did we learn? Every time we launch a new product, we learn something. And you can be sure that our new models are built on all the lessons that we learned earlier, "said Cook.

It is hoped that users will be able to become the owners of the iPhone 8 of the chosen color on the day of the launch of sales, since not everyone has managed to get the desired iPhone 7 Plus last year 7. The future of India.

Another regularly covered topic, in addition to augmented reality, was the topic of Apple's prospects in India. And at the conference Tim Cook again mentioned this country.

"So far we have been investing quite a bit," he said.. "We have a lot of energy to work in this country in a number of ways, and this is the third largest smartphone market in the world after China and the US. Now that 4G is available and continues to be distributed in the country, Apple has great opportunities ".

This leads to the fact that if Apple really wants to compete with other smartphone manufacturers in the country, the more affordable iPhone SE can become not just a one-time model.

More on WWDC.

Next time, Tim Cook will speak at the World Wide Developer Conference (Apple), which will be held on June 5. However, there he is unlikely to talk about new details about the iPhone 8.

Most likely, the focus will be on the operating systems iOS 11, macOS 10. 13 and watchOS 4.