A new joint study of the University of Lincoln, Lancaster University and the University of Hertfordshire showed psychological differences between the owners of the iPhone and Android-smartphones.
The survey was conducted among 500 people. Everyone was asked to talk about themselves and their relationship to their smartphone.
Judging by the results, women with smartphones Apple twice more than with Android-devices. In addition, iPhone users often view the device as an object of status. Nevertheless, they do not have such an eagerness to acquire gadgets, like all. It is also noted that the owners of iPhones - extroverts.
The owners of smartphones on Android, on the contrary, are most often men of advanced age. They are less concerned about their social status. The researchers also noted that iPhone users themselves are less honest and pleasant people than the guys "from another camp".