Leaders of the market of cloud services start a new price war. This time we are talking about services for storing data, writes ZDNet with reference to 451 Research analysts.

Until recently, Amazon, Microsoft and other cloud companies were cutting prices mainly on virtual machines in the cloud. Now price competition is unfolding in cloud storage, and in the next 18 months it will affect other services, including databases.

Experts note that over the past year the cost of object data storage in the cloud has decreased by 14%, this was observed in almost every region. During this time, virtual machines have become cheaper by only 5%.

Cloud storage became cheaper for users in the third quarter of 2016, when prices for object storage in IBM SoftLayer fell. Then Google, Amazon and Microsoft followed the example of a competitor.

"Large cloud vendors are likely to play aggressive game of catching up, cutting down prices for object storage, so as not to be costly," says 451 Research analyst at the Atensek Jean,.