In January of this year, Apple announced plans to enter the film and television series: the company was negotiating with the producers and top managers of Hollywood studios. There were rumors that the company did not even rule out the possibility of buying a Hollywood film studio.

The goal of Apple is to enter the market for the production of serials and films that will be available for viewing to users of Apple Music, a subscription for which costs $ 10 per month. According to NYPost, Apple's senior vice president of online services, Eddie Q., has contacted some of the most successful television and film producers in Hollywood over the past couple of weeks with a proposal to work in Cupertino. The representative of the corporation discussed with the top managers of television studios and television networks their potential transition to Cupertino to promote content.

Also Apple negotiated with Sony and Paramount. During the negotiations, the management of the corporation expressed the hope that the company will be able to start showing its own television series by the end of 2017. Apple also has plans to create full-length films, but the priority is to create serials.

By launching production of content, Apple plans to accelerate the slowdown in sales growth of its devices. Cooperation with Hollywood can also help the corporation to strengthen its position in the market of streaming music applications and catch up with rival Apple Music - Spotify. Apple Music and Spotify are similar in many respects, in both services tens of millions of the same musical compositions are available.

Several documentaries about the life of famous musicians are already available in Apple Music, however this did not give significant competitive advantages. The manufacturer of the iPhone hopes that the appearance of original serials and films on its service will be able to change the balance of power in the market in favor of Apple Music.

Either way, the number of rumors associated with this topic is already large enough to be ignored. Especially Apple still needs to enter new markets and occupy new niches.