Waiting 25 seconds is enough to make people stop buying junk food from the vending machine and opt for healthy snacks..

Rush Medical College professor Brad Eppelhans came to this conclusion during his experiment, when he set a countdown timer in vending machines..

Purchased products do not fall out of the machine at the same second and force the consumer to wait for almost half a minute, which is indicated by the inscription on the machine display.

At the same time, a person is given the opportunity to change his choice to healthier food, which he can get instantly.. The results of this experiment showed that the sales of healthy food in such a vending machine increased by 5%..

According to Brad Eppelhans, a 25-second wait tests the patience of shoppers and makes them think about what they are eating..

aspect. net.

e-news. com. ua.