The marketer's trap: how to tell an original perfume from a fake perfume.

According to statistics, three out of four women around the world use perfume every day.. The variety of perfumes today is so great that everyone can choose a perfume for every taste and wallet.. But at the same time, customers are often faced with fakes.. Rambler will tell you how to distinguish an original perfume from a fake..

Cellophane packaging.

Real perfumes are always wrapped in cellophane, which adheres tightly to the packaging.. Its seam should be located on one of the lateral sides.. In this case, it is important that it is even, since the original perfume is sealed in a certain way, and the fake is simply sealed.

Carton packaging.

When buying perfume, it is important to pay attention to the cardboard packaging.. It should be even, smooth and completely white (no gray tint). In addition, branded boxes should not have stickers with emblems - they are printed directly on cardboard.. Sometimes the creators of fakes write on the boxes the name of the perfume with errors, which can also give them away..

Spray.

In original bottles, the atomizer is always made of one good quality element. Of course, you can only see it if the perfume is in a transparent bottle..

It should be noted that the spray should not be clearly visible, but rather thin and delicate..

Serial number.

There are special search engines on the Internet that allow you to check the originality of perfumes and other elite cosmetics. Important: the serial number is always at the bottom of the bottle - it will not be difficult to find it. At the same time, on the original packaging, it is, as a rule, embossed, and not glued.

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