Increasingly, dairy market analytics include data related to non-dairy products such as soy milk, rice milk, and almond milk.. The properties of these products and their effects on health are carefully and comprehensively studied..

In many countries, brands of products made from vegetable raw materials (mainly legumes and nuts), but having the word “milk”, “cheese”, “yogurt”, “cream”, etc., have long been introduced to the market and are being successfully promoted.. Books are published on the benefits of these products and their benefits over dairy products.. The Internet also does not stand aside. The rather aggressive slogan "

The global dairy industry follows consumer demands by offering an ever-increasing variety of dairy products produced using innovative technologies. At the same time, in addition to intra-industry competition, one also has to take into account the threats posed by the alternative dairy market.. In North America, it is segmented as follows: 70.5% soy milk, 14.64% almond milk, 7.9% rice milk and 6.8% other products. In 2013, this market was valued at USD2.5 billion and with a compound annual growth rate of 13% by the end of 2018 it could reach USD4.5 billion.. This is 35.7% of the world market. And over the past 3 years, according to analysts from Global Market Research, it has grown by 40%. Therefore, they ask themselves whether such explosive growth poses a real threat to the dairy market.?

There is no dominance of alternative products in the dairy departments of Ukrainian supermarkets. So far, it is dairy products that are presented there.. But you can already see soy milk, dry cream from vegetable raw materials, as well as some others..

It is appropriate to recall here that back in 2007, about 60% of all soybeans in the world were genetically modified, and USDA data indicate that in 2014 there were already 93% of such soybeans in the United States.. At the same time, the question of what kind of soybeans are used to make soy milk is not often raised, and this is mainly of concern to organizations that consider themselves to be adherents of organic products, healthy eating, etc..

Ukrainian milk producers do not seem to care about the timid introduction of " First of all, they are not up to it now. And the loyalty of the Ukrainian consumer to real milk from a cow gives rise to hope that the Ukrainian dairy industry will continue to remain dairy.. But generally speaking, it's worth remembering that consumer preferences can sometimes change quite quickly.. Especially if they are helped by the calculated marketing actions of companies claiming a piece of the "

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