According to foreign and domestic plastic surgeons, modern fashion for plump lips appeared at the beginning of zero and now this trend has already begun to lose its relevance..

We can only speak about the ethnic characteristics of this preference, considering the period before the spread of the mass media industry (the beginning of the twentieth century), which had a key influence on the popularization of this phenomenon..

How it all began.

Some researchers of the fullness of lips in the sociocultural context of the era (in particular, BBC Future columnist David Robson) even recall the treatise of Aristotle and his students, in which they denounced the owners of sensual full lips in possession of, to put it mildly, low mental abilities. And ancient philosophers called people with thin lips “proud as lions”.

Maria Shirshakova, a practicing dermatovenerologist and cosmetologist, PhD in Medical Sciences, scientific consultant at the Moscow Scientific and Educational Center “Expert”, writes that the fashion for plump lips appeared before our era. The ancient Egyptians tried to imitate Nefertiti with her “moderately full, well-defined lips”.. In ancient Egypt, women sought to emphasize the shape of the lips with the dark color of cosmetics of that time, giving them greater sensuality..

The freedom-loving French of the thirteenth century had a reverent attitude towards plump women's lips as an indispensable attribute of female beauty.. One of the authors of the novel “About the Rose” (it was written by two medieval writers Guillaume de Lorris and Jean de Meun in the first and second half of the XIII century) with admiration tells about the “little mouth with puffy red lips”. In France of that time, plump lips emphasized the exceptional beauty of their owner..

Then came a long period of enslavement of such a manifestation of female sexuality.. During the Renaissance, master painters such as Correggio and Vai Eyck depicted models' austerely thin lips.. All carnal relations then in Europe were considered “dirty” and any public manifestation of sensuality was condemned..

Max Factor and his "rosebud".

The “lip revolution” occurred in the first half of the twentieth century, and one of its pioneers, a native of Russia, Maximilian Factorovich (world-famous Max Factor). It was he who brought into vogue the shape of the lips, called the "rosebud". According to Shirshakova, these and other popular variations of the female mouth for decades, before the start of the Second World War, emphasized the inaccessibility of their owners, and this image was enhanced by replicating the cinematic images of popular actresses - Greta Garbo, Marlene Dietrich.

Completeness returned after the war.

According to domestic and foreign scientists, the fashion for full sensual lips returned (including to world cinema) after the end of the Second World War due to the fact that at that time the image of a vamp was no longer relevant: the war significantly reduced the number of men, and representatives of the strong half of humanity, ladies have sought to attract any "outstanding" forms. Merlin Monroe (nee Norma Jean Baker) with her full lips fully meet the new requirements of the time.

Subsequently, the image of beauties with puffy sensual lips was successfully maintained one after another by colleagues of Monroe Brigitte Bardot, Mia Farrow, Kim Basinger ... The era of plastics.

As the Russian fashion historian Alexander Vasilyev once said, with the onset of the 90s, Naomi Campbell’s African American with full lips began to be considered the standard of beauty — she set the tone for modern fashion for exactly this face shape. Experiments with the introduction of silicone to increase the shape of the lips abroad have been undertaken before, but at zero this practice became widespread, spreading around the world..

As the results of sociological studies show, in the concept of a modern woman, beautiful lips are first of all full, they give confidence in themselves, testify to personal and social viability. At the same time, the domestic and foreign press is replete with a mass of examples of inappropriate use of lip plastics for the purpose of increasing them - the person’s appearance after such operations often changed so much that it was difficult to recognize the patient.

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